Susan Posnick was a celebrity makeup artist for more than 20 years. Then, in 1998, she developed skin cancer on her face. The experience led her to develop a her own makeup line focused on purity, health, and simplicity. Today, Susan Posnick Cosmetics offers makeup that works for women of all ages, but is particularly suited to women over 50. Susan shares her top six makeup tips for older women.

1. Use highlighting color to lift and brighten.
Next to sun protection, a highlighting color can be the most valuable tool in your makeup wardrobe. As we age, gravity makes things fall. Careful use of highlighting color can counter the appearance of this:

• Brow: Use a little bit of highlighting color just underneath the brow and a little bit above the brow to lift, open, and brighten the eye.
• Cheeks: Use the same highlighter at the top of your cheekbone to make it more prominent. Again, it's a lift up.
• Mouth: Use the highlighter around your mouth where those little lines sometimes settle in. Just sort of outline the mouth to make it look a bit fuller. This also softens the lines around the mouth.
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2. Open your eyes.
  I think women over 50 should always use some eyeliner. Apply it above the top lashes and don't go too thick; it can be a very thin line and then you can smudge it out a little bit by the eye. Keep the eyelid lighter in color rather than darker in color because it will keep the eye looking open. Choose an eyeliner color that flatters your coloring--something that defines the eye but isn't too hard. Black is good, but sapphire blue can be beautiful, or coppery brown, or a deep purple.

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